The Brand
When I first adopted Wilee (this is important to the story I swear) I was obsessed…. Unfortunately for him, I quickly became a little obsessed with dressing him up (in prep for his fist NYC winter). I made him turtle necks, sweaters, bandanas and as YES as the summer time rolled around NECKLACES…
LONG STORY SHORT
I made Wilee necklaces.
People wanted them.
*Now I have a shop*
W Charms, is named after Wilee. My sweet lil boy who Charmed so many of you on TikTok and IRL. We've been making fun jewelry for our friends and family for some time... and now that we finally have a shop? All I want to do is BEADazzle and CHARM all of you, with whatever concoction my brain comes up with. Due to the fact that I am obsessed with story telling… you’ll find that I overthink a lot of these styles and names… W Charm's ethos is to simply create things that spark joy. Unserious, Goofy, and a lil Chaotic, we hope you stay a while!